The ROPO Effect in Practice – how do you track and monetise the Research Online, Purchase Offline journey?
The ROPO effect in Poland describes a customer journey in which shoppers research products on-line and then complete the purchase in a bricks-and-mortar store.
Sales Lead Generation in Poland – How to Acquire Leads Effectively: A Practical Guide
Lead generation is the process through which a company collects contact details and other information about potential...
Marketing 2025 in Poland. Achieving Real Growth through Integrated Promotional Efforts
Marketing in 2025 has entered a new phase, driven by greater data availability and evolving analytics tools…
Mobile Marketing in Poland 2025: Key Strategies and Latest Trends
WowMedia&Metrics Table of contents: What Is Mobile Marketing? Mobile marketing refers to a set of marketing activities centred around mobile devices, such […]
Performance Marketing in Poland 2025 – an effective strategy for your brand
Performance Marketing is centred on achieving specific, measurable outcomes. Its defining characteristic lies in how it’s billed, with costs directly linked to quantifiable results...
Touchpoints, success points, and pain points – mapping the customer purchase journey
Touchpoints, Success Points, and Pain Points are integral components in building and analysing customer experiences, each serving a different yet equally important role… Find out more…
